Pay-per-click (PPC) campaigns are a great way to break into online advertising without spending a fortune. You can start with a small budget and over time see huge returns on your investment.
But before even starting, it’s important to understand all the different goals you can have in mind for your PPC campaign.
Build Your List
Email lists are a lucrative way to market your services and products. You get people to agree to receive marketing message from you via permission-based marketing. That is, they sign up on their own free will to get the messages. Usually, they get a free gift of some sort for signing up.
Promote an Event
Short-term goals are really great to fill with PPC campaigns. Events usually have a set date that they are going to happen, and this bodes well for pay per click because people don’t like to miss out. With a deadline approaching, people are more likely to sign up if they hear about it via PPC.
Sell Your eBook
Do you have a published eBook that you want people to know about? Starting a PPC campaign to promote the book is a great way to get more people to buy it. You can let your ad send them to a video trailer of your book and to an order page.
Get More Followers
If you’re trying to build up a community on Facebook, running a promoted post advertisement or another type of PPC campaign to get awareness for your group can do wonders for getting more followers.
Get More Engagement
You can run promoted posts on Facebook, Twitter and Pinterest to get more engagement on a particular post that you want to see people respond to. When you get the engagement though, be sure to respond back to increase the effect.
Promote a Contest
If you have a contest without PPC, you may end up very disappointed in the results. Contests are wonderful ways to build your list and get more awareness about your brand.
Close More Sales
PPC can also be used to promote a direct product for direct sales instead of promoting a list or a post. Sometimes people just want what you have to offer and they want it now, not later. Create an awesome sales page and the PPC ad can link directly to the sales page for best results.
A great use of PPC is to retarget people who have seen your website and offerings but did not buy. Bringing them back is an excellent use of PPC campaigns because sometimes people just left because they got busy and the reminder to go back will help.